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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
~person:"Dwivedi, Abhishek"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
6
Brand management
4
Markenführung
4
Advertising effects
2
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Werbewirkung
2
Advertising
1
Associative Network theory
1
Attitude towards charitable organizations
1
Attitude towards helping others
1
Australia
1
Australien
1
Brand attitude
1
Brand extension
1
Brand placement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate Social Responsibility
1
Corporate image
1
Corporate reputation
1
Corporate social responsibility
1
Credibility
1
Firmenimage
1
Food retailing
1
Foreign language
1
Glaubwürdigkeit
1
Language
1
Lebensmitteleinzelhandel
1
Markentransfer
1
Measurement
1
Meinung
1
Messung
1
New product development
1
Nonprofit organization
1
Nonprofit-Organisation
1
Opinion
1
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6
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Aufsatz in Zeitschrift
Article in journal
6
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English
6
Author
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Dens, Nathalie
Dwivedi, Abhishek
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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Published in...
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The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of product & brand management
2
Electronic commerce research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Islamic marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
6
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6
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1
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
4
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
5
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
6
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
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