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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dwivedi, Abhishek"
~person:"Šerić, Maja"
~subject:"Markenartikel"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Beziehungsmarketing
3
Brand
3
Relationship marketing
3
"Green" practices
1
Advertising effects
1
Australia
1
Australien
1
Brand anthropomorphism
1
Brand associations
1
Brand awareness
1
Brand equity
1
Brand extension
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Customer satisfaction
1
Dienstleistungsqualität
1
Einzelhandel
1
Expertise
1
Food retailing
1
Gender
1
Geschlecht
1
Glaubwürdigkeit
1
Human-like brand voice
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Markentransfer
1
Measurement
1
Messung
1
Name-brand voice assistant
1
Partial least squares
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Partielle kleinste Quadrate
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Dwivedi, Abhishek
Šerić, Maja
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
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4
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3
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3
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Gil Saura, Irene
3
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3
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3
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3
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3
Kara, Selcan
3
Mirzaei, Abas
3
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Romani, Simona
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Ross, William T.
3
Sashittal, Hemant Chaitanya
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Sung, Yongjun
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2
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2
Casidy, Riza
2
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2
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The journal of brand management : an international journal
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
The journal of product & brand management
2
Asia Pacific Journal of Marketing and Logistics
1
European management journal
1
International journal of hospitality management
1
Journal of hospitality and tourism insights
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Services marketing quarterly
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
6
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1
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
4
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
5
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
6
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
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