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subject:"Consumer behaviour"
~isPartOf:"The journal of business & industrial marketing"
~person:"Ko, Yong Jae"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Relationship marketing
Beziehungsmarketing
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Ko, Yong Jae
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The journal of business & industrial marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Sport management review
3
Corporate reputation review
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International journal of hospitality management
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International journal of nonprofit & voluntary sector marketing
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Journal of nonprofit & public sector marketing
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Journal of travel and tourism marketing
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The journal of services marketing
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The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum
;
Ko, Yong Jae
;
James, Jeffery
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
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