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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Badrinarayanan, Vishag"
~subject:"Consumer behavior"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Consumer behavior
Brand image
2
Brand management
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Aftermarket offerings
1
Beziehungsmarketing
1
Brand
1
Brand evangelism
1
Brand identification
1
Brand prominence
1
Brand trust
1
Confidence
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Consumer-brand relationships
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Crowdfunding
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Graphic design elements
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Markenartikel
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Aufsatz in Zeitschrift
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Badrinarayanan, Vishag
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Costa, Patrício
2
Davari, Arezoo
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Davis, Donna
2
De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
Kohli, Chiranjeev
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The journal of product & brand management
Journal of business research : JBR
3
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
2
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
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