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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Christodoulides, George"
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Consumer behaviour
Brand management
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Markenführung
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Brand image
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Luxury goods
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Luxusgüter
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Christodoulides, George
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Costa, Patrício
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Davari, Arezoo
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Hollebeek, Linda D.
2
Jevons, Colin
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Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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Khan, Huda
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Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
6
International marketing review
5
Journal of strategic marketing
2
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
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Journal of Product & Brand Management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
1
Journal of retailing and consumer services
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Psychology & marketing
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The journal of brand management : an international journal
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Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
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2
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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