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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Hollebeek, Linda D."
~subject:"Bibliometric analysis"
~subject:"Markentreue"
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Consumer behaviour
Bibliometric analysis
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Brand engagement
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Hollebeek, Linda D.
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
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The journal of product & brand management
Journal of retailing and consumer services
8
Psychology & marketing
4
The journal of services marketing
4
Marketing intelligence & planning
3
Handbook of research on customer engagement
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service management
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Customer engagement marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of marketing management : MM
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Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Organizations and markets in emerging economies
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The handbook of communication engagement
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The journal of consumer marketing
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The service industries journal
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Tourism management : research, policies, practice
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
2
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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