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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Jevons, Colin"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Consumer behaviour
Advertising effects
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Brand image
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Brand trust
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Jevons, Colin
Guzman, Francisco
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Veloutsou, Cleopatra
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The journal of product & brand management
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
2
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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