//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"The silver market phenomenon : business opportunities in an era of demographic change"
~subject:"Advertising"
~subject:"Ältere Menschen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundensegmentierung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising
Ältere Menschen
Target group
21
Zielgruppe
21
Elderly people
18
Japan
9
Innovation
5
USA
5
United States
5
Marketing management
3
Marketingmanagement
3
Age group
2
Aging population
2
Alternde Bevölkerung
2
Altersgruppe
2
Business model
2
Deutschland
2
Germany
2
Geschäftsmodell
2
Konsumentenverhalten
2
OECD countries
2
OECD-Staaten
2
Advertising industry
1
Advertising planning
1
Altenhilfe
1
Architecture
1
Architektur
1
Automotive industry
1
Bevölkerungsentwicklung
1
Demographic development
1
Department store
1
Deregulation
1
Deregulierung
1
Dienstleistungssektor
1
EU countries
1
EU-Staaten
1
Einzelhandel
1
Einzelhandelsstandort
1
Elderly care
1
Financial services
1
more ...
less ...
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Aufsatz im Buch
18
Book section
18
Case study
3
Fallstudie
3
Language
All
English
18
Author
All
Antony, Suresh Paul
1
Arnold, Gunnar
1
Enomoto, Nozomi
1
Enste, Peter
1
Grossberg, Kenneth Alan
1
Herstatt, Cornelius
1
Kinra, Neelam
1
Kohlbacher, Florian
1
Krancioch, Stephanie
1
Leve, Verena
1
Lippert, Stefan
1
Malanowski, Norbert
1
Miller, Mark
1
Mitobe, Kazutaka
1
Moorthy, Janakiraman
1
Murata, Hiroyuki
1
Naegele, Gerhard
1
Nyren, Chuck
1
Pirkl, James J.
1
Purwar, P.C.
1
Reinmoeller, Patrick
1
Stroud, Dick
1
Tomita, Junichi
1
Usui, Chikako
1
Yashiro, Naohiro
1
more ...
less ...
Published in...
All
The silver market phenomenon : business opportunities in an era of demographic change
Young consumers : insight and ideas for responsible marketers
41
Journal of advertising : official publication of the American Academy of Advertising
21
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
The silver market phenomenon : marketing and innovation in the aging society
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of retailing and consumer services
14
Psychology & marketing
14
The journal of consumer marketing
12
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of advertising research
11
SpringerLink / Bücher
11
Journal of fashion marketing and management
10
International journal of consumer studies
9
Journal of business research : JBR
9
Journal of food products marketing
9
Journal of international consumer marketing
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
Journal of marketing communications
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
Health marketing quarterly
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research
6
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
European journal of marketing : EJM
5
International journal of business and emerging markets : IJBEM
5
Journal of customer behaviour
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
4
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The silver markets in Japan through regulatory reform
Yashiro, Naohiro
- In:
The silver market phenomenon : business opportunities …
,
(pp. 31-39)
.
2008
Persistent link: https://www.econbiz.de/10003748091
Saved in:
2
Matching demand and supply : future technologies for active ageing in Europe
Malanowski, Norbert
- In:
The silver market phenomenon : business opportunities …
,
(pp. 41-53)
.
2008
Persistent link: https://www.econbiz.de/10003748510
Saved in:
3
Japan's demographic changes, social implications, and business opportunities
Usui, Chikako
- In:
The silver market phenomenon : business opportunities …
,
(pp. 71-82)
.
2008
Persistent link: https://www.econbiz.de/10003748513
Saved in:
4
Transgenerational design : a heart transplant for housing
Pirkl, James J.
- In:
The silver market phenomenon : business opportunities …
,
(pp. 141-155)
.
2008
Persistent link: https://www.econbiz.de/10003748522
Saved in:
5
Service innovation : towards designing new business models for aging societies
Reinmoeller, Patrick
- In:
The silver market phenomenon : business opportunities …
,
(pp. 157-169)
.
2008
Persistent link: https://www.econbiz.de/10003748524
Saved in:
6
Current strategies in the retail industry for best-agers
Arnold, Gunnar
;
Krancioch, Stephanie
- In:
The silver market phenomenon : business opportunities …
,
(pp. 173-183)
.
2008
Persistent link: https://www.econbiz.de/10003748525
Saved in:
7
Silver pricing: satisfying needs is not enough : balancing value delivery and value extraction is key
Lippert, Stefan
- In:
The silver market phenomenon : business opportunities …
,
(pp. 185-199)
.
2008
Persistent link: https://www.econbiz.de/10003748527
Saved in:
8
Changing consumer values and behavior in Japan : adaptation of Keio Department Store Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 225-241)
.
2008
Persistent link: https://www.econbiz.de/10003748530
Saved in:
9
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : business opportunities …
,
(pp. 279-291)
.
2008
Persistent link: https://www.econbiz.de/10003749499
Saved in:
10
The importance of Web 2.0 to the 50-plus
Stroud, Dick
- In:
The silver market phenomenon : business opportunities …
,
(pp. 293-305)
.
2008
Persistent link: https://www.econbiz.de/10003749501
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->