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subject:"Consumer behaviour"
~isPartOf:"Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen"
~person:"Walsh, Gianfranco"
~subject:"Advertising effects"
~subject:"Social web"
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Consumer behaviour
Advertising effects
Social web
Konsumentenverhalten
2
Beziehungsmarketing
1
Definition
1
E-commerce
1
Electronic Commerce
1
Measurement
1
Messung
1
Relationship marketing
1
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German
1
English
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Walsh, Gianfranco
Rudolph, Thomas
2
Bieger, Thomas
1
Brandenberg, Andreas
1
Carbon, Claus-Christian
1
Esch, Franz-Rudolf
1
Fasciati, Renato
1
Frenze, Tobias
1
Gröppel-Klein, Andrea
1
Herrmann, Andreas
1
Heußler, Tobias
1
Huber, Frank
1
Huehn, Matthias
1
Kotouc, Alexander J.
1
Kreuzbauer, Robert
1
Lang, Nadja
1
Leder, Helmut
1
Lyczek, Boris
1
Meyer, Frederik
1
Mitchell, Vincent-Wayne
1
Möller, Sabine
1
Rutenberg, Jan
1
Rutschmann, Marc
1
Schaffner, Dorothea
1
Schweizer, Markus
1
Vollhardt, Kai
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
Marketing : ZFP ; journal of research and management
9
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
European management journal
4
Journal of marketing management : MM
2
Journal of service research : JSR
2
Marketing Intelligence & Planning
2
Psychology & marketing
2
Academy of Management journal : AMJ
1
Electronic markets : the international journal on networked business
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of markets and business systems
1
International marketing review
1
Journal of Consumer Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The journal of product & brand management
1
The journal of services marketing
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
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Ansätze der Messung von Konsumentenverwirrtheit : ein Überblick
Walsh, Gianfranco
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
4
,
pp. 5-10
Persistent link: https://www.econbiz.de/10002227195
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2
Consumer e-confusion on the internet
Walsh, Gianfranco
;
Frenze, Tobias
;
Mitchell, Vincent-Wayne
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
4
,
pp. 17-21
Persistent link: https://www.econbiz.de/10002227344
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