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subject:"Consumer behaviour"
~isPartOf:"Universia business review : UBR"
~person:"Verhoef, Peter C."
~subject:"E-commerce"
~subject:"Online-Handel"
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Consumer behaviour
E-commerce
Online-Handel
Beziehungsmarketing
1
Customer experience
1
Customer profitability
1
Customer satisfaction
1
Customer value
1
Digital channels
1
Digitalisierung
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Digitization
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Internet marketing
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Konsumentenverhalten
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Kundenwert
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Kundenzufriedenheit
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Omni-channel customer management
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Verhoef, Peter C.
Arroniz, Iñigo
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Campos, Tontxu
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Jiménez, Nadia
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Melero, Iguácel
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Narvaiza, Lorena
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Prodanova, Jana
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Ruiz de Olano, David
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Universia business review : UBR
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing
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Marketing letters : a journal of research in marketing
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Econometric Institute research papers
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of management reviews : IJMR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of strategic marketing
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MSI reports : working paper series
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Marketing accountability for marketing and non-marketing outcomes
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Research series / Erasmus Universiteit Rotterdam
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
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