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subject:"Consumer behaviour"
~language:"eng"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Markenimage
Markenführung
14,438
Brand management
14,429
Konsumentenverhalten
7,138
Brand image
6,617
Brand
4,893
Markenartikel
4,860
Beziehungsmarketing
2,390
Relationship marketing
2,390
Social Web
1,681
Social web
1,680
Online-Marketing
1,498
Internet marketing
1,486
Marketingmanagement
1,177
Marketing management
1,171
Werbewirkung
1,021
Advertising effects
1,019
Luxury goods
826
Luxusgüter
826
Werbung
677
Advertising
674
Einzelhandel
649
Retail trade
647
Brand loyalty
639
Customer satisfaction
623
Kundenzufriedenheit
623
Marketing
568
USA
562
Markentreue
561
Internationales Marketing
550
United States
549
Markenpolitik
543
International marketing
541
Corporate reputation
540
Firmenimage
540
Emotion
535
Handelsmarke
455
India
454
Indien
453
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4,802
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1,482
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Article
7,697
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1,414
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7,210
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7,210
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459
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94
Arbeitspapier
93
Conference paper
78
Konferenzbeitrag
78
Hochschulschrift
65
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63
Collection of articles of several authors
55
Sammelwerk
55
Aufsatzsammlung
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Thesis
36
Case study
31
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Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
33
Phau, Ian
33
Han, Heesup
25
Bang, Nguyen
24
Guzman, Francisco
24
Ko, Eunju
24
Sarkar, Abhigyan
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
21
Khan, Imran
21
MacInnis, Deborah J.
21
Veloutsou, Cleopatra
21
Japutra, Arnold
20
Romaniuk, Jenni
20
Dawes, John
19
Hollebeek, Linda D.
19
Christodoulides, George
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Kunkel, Thilo
17
Park, C. Whan
17
Foroudi, Pantea
16
Valette-Florence, Pierre
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
Gázquez-Abad, Juan Carlos
15
King, Ceridwyn
15
Kumar, Vikas
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Septianto, Felix
15
Sharp, Byron
15
Uggla, Henrik
15
Baumgarth, Carsten
14
Dens, Nathalie
14
Fournier, Susan
14
Gupta, Suraksha
14
Martínez-López, Francisco J.
14
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Springer Fachmedien Wiesbaden
9
Information Resources Management Association
6
NetLibrary, Inc
5
American Marketing Association
4
National Bureau of Economic Research
4
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
European University Institute
1
Fördergesellschaft Marketing (FGM) e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
RWTH Aachen
1
Robert Schuman Centre for Advanced Studies
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Trier
1
Verlag Dr. Kovač
1
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Published in...
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Journal of business research : JBR
472
The journal of brand management : an international journal
355
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
87
Marketing intelligence & planning
87
International journal of hospitality management
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of strategic marketing
71
Journal of promotion management : innovations in planning and applied research
67
Journal of the Academy of Marketing Science
63
International journal of advertising : the review of marketing communications
62
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
Journal of international consumer marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
International marketing review
58
The IUP journal of brand management : IJBRM
57
Journal of marketing
56
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of global marketing
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of fashion marketing and management
46
Tourism management : research, policies, practice
45
European journal of marketing
44
Journal of travel and tourism marketing
44
Journal of Islamic marketing
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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Source
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ECONIS (ZBW)
9,105
USB Cologne (EcoSocSci)
5
EconStor
1
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1
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
2
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
3
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
4
The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Liu, Shuqin
;
Ma, Diandian
;
Li, Xuerong
;
Li, Xiuting
; …
- In:
The journal of behavioral finance : a publication of …
25
(
2024
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10014513777
Saved in:
5
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
6
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
7
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
8
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
9
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
10
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
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