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subject:"Consumer behaviour"
~person:"Aluisius Hery Pratono"
~person:"Bishop, Melissa"
~subject:"Deutschland"
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Consumer behaviour
Deutschland
Brand architecture
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Brand management
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Advertising effects
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Attitude toward the brand
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Business ethics
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Logo change
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Markenartikel
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Materialistic attitude
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Rebranding
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Unternehmensethik
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Aluisius Hery Pratono
Bishop, Melissa
Baumgarth, Carsten
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Strebinger, Andreas
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Burmann, Christoph
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Gutjahr, Gert
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Hesse, Gero
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Humanomics
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The journal of product & brand management
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ECONIS (ZBW)
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How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Aluisius Hery Pratono
;
Tjahjono, Godo
- In:
Humanomics
33
(
2017
)
4
,
pp. 484-498
Persistent link: https://www.econbiz.de/10011783853
Saved in:
2
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
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