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subject:"Consumer behaviour"
~person:"Arsel, Zeynep"
~person:"Cadogan, John W."
~subject:"Marketingforschung"
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Arsel, Zeynep
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Journal of marketing management : MM
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The service industries journal
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ECONIS (ZBW)
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Gendering theory in marketing and consumer research
Arsel, Zeynep
(
ed.
);
Eräranta, Kirsi
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011587022
Saved in:
2
Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
;
Eräranta, Kirsi
;
Moisander, Johanna
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
Saved in:
3
Special issue: Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011407678
Saved in:
4
Enjoyment of the shopping experience : impact on customers' repatronage intentions and gender influence
Hart, Cathy
;
Farrell, Andrew M.
;
Stachow, Grazyna
; …
- In:
The service industries journal
27
(
2007
)
5/6
,
pp. 583-604
Persistent link: https://www.econbiz.de/10003621776
Saved in:
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