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subject:"Consumer behaviour"
~person:"Bauer, Hans H."
~person:"Gierl, Heribert"
~person:"Septianto, Felix"
~subject:"Deutschland"
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Subject
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Consumer behaviour
Deutschland
Konsumentenverhalten
224
Germany
63
Advertising effects
57
Werbewirkung
57
Advertising
38
Emotion
38
Theorie
35
Theory
35
Werbung
34
Brand image
31
Brand management
31
Markenführung
31
Markenimage
31
Beziehungsmarketing
22
Relationship marketing
22
Brand
19
Markenartikel
19
Experiment
16
Luxury goods
16
Luxusgüter
16
Marketing management
16
Marketingmanagement
16
Estimation
13
Schätzung
13
E-commerce
12
Electronic Commerce
12
Internet marketing
12
Online retailing
12
Online-Handel
12
Online-Marketing
12
Internet
11
Market research
10
Marktforschung
10
Personality psychology
10
Persönlichkeitspsychologie
10
Preismanagement
9
Pricing strategy
9
Psychology of advertising
9
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Online availability
All
Undetermined
72
Free
5
Type of publication
All
Article
171
Book / Working Paper
56
Type of publication (narrower categories)
All
Article in journal
148
Aufsatz in Zeitschrift
148
Graue Literatur
35
Non-commercial literature
35
Arbeitspapier
30
Working Paper
30
Aufsatz im Buch
19
Book section
19
Aufsatzsammlung
5
Collection of articles of several authors
4
Hochschulschrift
4
Sammelwerk
4
Thesis
4
Bibliografie enthalten
2
Bibliography included
2
Systematic review
2
Übersichtsarbeit
2
Case study
1
Conference paper
1
Fallstudie
1
Handbook
1
Handbuch
1
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1
conceptual-paper
1
research-article
1
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Language
All
English
118
German
109
Author
All
Bauer, Hans H.
Gierl, Heribert
Septianto, Felix
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
82
Herrmann, Andreas
80
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Wiedmann, Klaus-Peter
74
Foxall, Gordon R.
73
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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Published in...
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Marketing : ZFP ; journal of research and management
21
Journal of retailing and consumer services
18
Journal of business research : JBR
14
Jahrbuch der Absatz- und Verbrauchsforschung
10
Reihe: Management-Know-how / M : praxisnah und aktuell
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Psychology & marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Journal of business ethics : JBE
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing letters : a journal of research in marketing
3
Gabler Edition Wissenschaft
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of advertising
2
Marketing : journal of research and management
2
Marketing intelligence & planning
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Schriften zum Marketing
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal
1
Australian journal of management
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Business ethics, the environment & responsibility
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
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Source
All
ECONIS (ZBW)
224
Other ZBW resources
2
USB Cologne (EcoSocSci)
1
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
3
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
4
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
5
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
6
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
7
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
8
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
9
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
10
Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix
;
Chiew, Tung Moi
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
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