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subject:"Consumer behaviour"
~person:"Becker, Michael"
~person:"Chang, Susan"
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Consumer behaviour
Direct marketing
5
Direktmarketing
5
Konsumentenverhalten
4
Internet marketing
2
Mobile communications
2
Mobilkommunikation
2
Online-Marketing
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Confidence
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Becker, Michael
Chang, Susan
Wood, Daniel H.
6
Karlan, Dean
5
Krafft, Manfred
5
Perri, Matthew
4
Bijmolt, Tammo H. A.
3
Kindermann, Harald
3
Morimoto, Mariko
3
Smejkal, Angela
3
Verhoef, Peter C.
3
Werani, Thomas
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Zenner, Silvia
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Aikin, Kathryn J.
2
Albaum, Gerald S.
2
Belz, Christian
2
Bond, Craig A.
2
Bond, Jennifer Keeling
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Chen, Ying-Ju
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Chien, Charles S.
2
Deighton, John
2
Donkers, Bas
2
Feng, Shanfei
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Fogel, Joshua
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Franses, Philip Hans
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Hesse, Jürgen
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Jin, Ginger Zhe
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Joseph, Mathew
2
Kalwani, Manohar U.
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Karjaluoto, Heikki
2
Karlan, Dean S.
2
Klafft, Michael
2
Kondo, Fumiyo N.
2
Krishnan, Trichy V.
2
Liu, Hongju
2
Liu, Qiang
2
Liu, Yun
2
McFadden, Dawn Thilmany
2
Moutinho, Luiz
2
Nakahara, Mariko
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International journal of electronic business
1
Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : JPM
1
Trust and new technologies : marketing and management on the Internet and mobile media
1
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ECONIS (ZBW)
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Electronic marketing communications : an evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Chang, Susan
;
Morimoto, Mariko
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 360-376
Persistent link: https://www.econbiz.de/10009316316
Saved in:
2
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
Saved in:
3
The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Becker, Michael
;
Hanley, Michael
- In:
Trust and new technologies : marketing and management …
,
(pp. 127-145)
.
2008
Persistent link: https://www.econbiz.de/10003770893
Saved in:
4
Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki
;
Standing, Craig
;
Becker, Michael
; …
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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