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subject:"Consumer behaviour"
~person:"Belk, Russell W."
~person:"Huber, Frank"
~subject:"Markenartikel"
~subject:"Social web"
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Consumer behaviour
Markenartikel
Social web
Konsumentenverhalten
186
Deutschland
45
Germany
45
Theorie
36
Theory
36
Verbraucherverhalten
29
Beziehungsmarketing
22
Markenimage
21
Relationship marketing
21
Estimation
19
Schätzung
19
Brand image
17
Brand management
17
Markenführung
17
Brand
13
Market research
13
Marktforschung
13
Advertising effects
12
Personality psychology
12
Persönlichkeitspsychologie
12
Welt
12
Werbewirkung
12
World
12
Consumption theory
10
Cultural identity
10
Konsumtheorie
10
Kulturelle Identität
10
Russell W. Belk
10
Emotion
9
Marketing
9
Social Web
9
Automotive market
8
Customer satisfaction
8
Kfz-Markt
8
Kundenzufriedenheit
8
Markenpolitik
8
Preismanagement
8
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Undetermined
46
Free
7
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Article
96
Book / Working Paper
92
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All
Article in journal
75
Aufsatz in Zeitschrift
75
Graue Literatur
30
Non-commercial literature
30
Aufsatz im Buch
22
Book section
22
Collection of articles of several authors
21
Sammelwerk
21
Arbeitspapier
13
Working Paper
13
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
Case study
3
Fallstudie
3
Konferenzschrift
3
Lehrbuch
2
Reprint
2
Textbook
2
Company information
1
Firmeninformation
1
Hochschulschrift
1
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1
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Language
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English
120
German
67
French
1
Author
All
Belk, Russell W.
Huber, Frank
Han, Heesup
115
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Institution
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Center of Market Oriented Product and Production Management
6
Josef Eul Verlag GmbH
3
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Johannes Gutenberg-Universität Mainz
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Published in...
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Research in consumer behavior
17
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Legends in consumer behavior
11
Reihe: Marketing : MAR
11
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Emerald insight
4
Gabler Edition Wissenschaft
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing theory
4
Psychology & marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Journal of consumer behaviour : an international research review
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Routledge companions in business, management and accounting
2
Routledge frontiers in the development of international business, management and marketing
2
Springer eBook Collection / Business and Economics
2
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Handbook of Islamic marketing
1
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ECONIS (ZBW)
188
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
3
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
4
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
Saved in:
5
Normative violence in domestic service : a study of exploitation, status, and grievability
Varman, Rohit
;
Skålén, Per
;
Belk, Russell W.
; …
- In:
Journal of business ethics : JBE
171
(
2021
)
4
,
pp. 645-665
Persistent link: https://www.econbiz.de/10012588860
Saved in:
6
The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama
;
Belk, Russell W.
;
Jain, Varsha
; …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
Saved in:
7
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
8
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Sestino, Andrea
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303349
Saved in:
9
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
10
Augmented reality magic mirror in the service sector : experiential consumption and the self
El-Shamandi Ahmed, Khaled
;
Ambika, Anupama
;
Belk, Russell W.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10013537615
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