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subject:"Consumer behaviour"
~person:"Block, Martin P."
~person:"Dardis, Frank E."
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Advertising planning
2
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Werbeplanung
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1
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Block, Martin P.
Dardis, Frank E.
Gierl, Heribert
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Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.
;
Shen, Fuyuan
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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