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subject:"Consumer behaviour"
~person:"Bockstedt, Jesse"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Bundling strategy
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Digital goods
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Digitale Güter
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Bockstedt, Jesse
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Journal of management information systems : JMIS
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Bundling effects on variety seeking for digital information goods
Adomavicius, Gediminas
;
Bockstedt, Jesse
;
Curley, Shawn P.
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 182-212
Persistent link: https://www.econbiz.de/10011385725
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