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subject:"Consumer behaviour"
~person:"Butt, Muhammad Mohsin"
~subject:"Advertising"
~subject:"Social Web"
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Consumer behaviour
Advertising
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Butt, Muhammad Mohsin
Hudders, Liselot
9
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7
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6
Wiedmann, Klaus-Peter
6
Bakir, Aysen
5
Cauberghe, Veroline
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De Jans, Steffi
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Halfmann, Marion
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Sapi, Geza
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Schertler, Walter
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Shankar, Avi
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Zhang, Jianqiang
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An, Soontae
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Carlson, Les
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Moraga-González, José Luis
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Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
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2
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
3
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
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