//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Emotionalität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenführung
Emotion
23
Konsumentenverhalten
17
Advertising effects
8
Werbewirkung
8
Brand management
6
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Brand image
4
Markenimage
4
Werbung
4
Beziehungsmarketing
3
Customer satisfaction
3
Einzelhandel
3
Kundenzufriedenheit
3
Relationship marketing
3
Retail trade
3
emotions
3
involvement
3
Brand
2
Cognition
2
Customer integration
2
Deutschland
2
Estimation
2
Experiment
2
Fashion
2
Gender
2
Germany
2
Geschlecht
2
Internet marketing
2
Kognition
2
Kundenintegration
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Mode
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
1
Book section
1
Language
All
English
18
German
1
Author
All
Gierl, Heribert
Loureiro, Sandra Maria Correia
Septianto, Felix
27
Han, Heesup
21
Bagozzi, Richard P.
20
Kemp, Elyria
12
Mattila, Anna S.
12
Pham, Michel T.
12
Phau, Ian
12
Sarkar, Abhigyan
12
Prayag, Girish
10
Williams, Patti
10
Prashar, Sanjeev
9
Antonetti, Paolo
8
Hanks, Lydia
8
Jang, Soocheong
8
Kidwell, Blair
8
McGraw, A. Peter
8
Miao, Li
8
Ahn, Jiseon
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Grappi, Silvia
7
Huber, Frank
7
Hyun, Sunghyup Sean
7
Junaid, Muhammad
7
Ladhari, Riadh
7
MacInnis, Deborah J.
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
Yin, Dezhi
7
Zhang, Han
7
Andrade, Eduardo B.
6
Bui, M̃y
6
Chua, Bee-Lia
6
Duhachek, Adam
6
Flavián Blanco, Carlos
6
Herter, Márcia Maurer
6
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International journal of arts management
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of retail & distribution management
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
3
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
4
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
5
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
6
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
7
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
The role of background music in visitors' experience of art exhibitions : music, memory and art appraisal
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Lima, Filipa
- In:
International journal of arts management
22
(
2019
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10012146120
Saved in:
10
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->