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subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~subject:"Markenführung"
~subject:"Perceptions of Message Credibility"
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Consumer behaviour
Markenführung
Perceptions of Message Credibility
Advertising effects
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Gierl, Heribert
Septianto, Felix
27
Han, Heesup
21
Bagozzi, Richard P.
20
Loureiro, Sandra Maria Correia
13
Kemp, Elyria
12
Mattila, Anna S.
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Pham, Michel T.
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Hyun, Sunghyup Sean
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Marketing : ZFP ; journal of research and management
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International journal of marketing : IJM ; formerly Der Markt
1
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ECONIS (ZBW)
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
3
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
4
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
5
Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert
;
Schweidler, Janine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
Saved in:
6
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
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