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subject:"Consumer behaviour"
~person:"Grewal, Dhruv"
~person:"Pelsmacker, Patrick de"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
125
Advertising effects
27
Einzelhandel
27
Retail trade
27
Werbewirkung
27
Beziehungsmarketing
19
Relationship marketing
19
Brand management
17
Markenführung
17
Advertising
15
Werbung
15
Internet marketing
14
Online-Marketing
14
Brand image
13
Ladengestaltung
13
Markenimage
13
Store design
13
Social Web
11
Product Placement
10
Product placement
10
Belgien
9
Belgium
9
Emotion
9
Preismanagement
9
Pricing strategy
9
Dienstleistungsqualität
8
Online retailing
8
Online-Handel
8
Service quality
8
Viral marketing
8
Virales Marketing
8
Theorie
7
Theory
7
USA
7
United States
7
Brand
6
Customer satisfaction
6
Kundenzufriedenheit
6
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Online availability
All
Undetermined
50
Free
6
Type of publication
All
Article
114
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
107
Aufsatz in Zeitschrift
107
Aufsatz im Buch
10
Book section
10
Arbeitspapier
4
Collection of articles of several authors
4
Graue Literatur
4
Non-commercial literature
4
Sammelwerk
4
Working Paper
4
Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
research-article
1
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Language
All
English
126
Author
All
Grewal, Dhruv
Pelsmacker, Patrick de
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of retailing
15
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
8
Journal of marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
MSI reports : working paper series
4
Psychology & marketing
4
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Review of marketing research
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer relationship management in electronic markets
1
Electronic commerce research
1
Emerald insight
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
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Source
All
ECONIS (ZBW)
125
Other ZBW resources
1
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91
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
92
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
93
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
94
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
95
Temporal reframing of prices : when is it beneficial?
Bambauer-Sachse, Silke
;
Grewal, Dhruv
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 156-165
Persistent link: https://www.econbiz.de/10009240266
Saved in:
96
Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith
;
Roggeveen, Anne L.
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
Saved in:
97
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
Saved in:
98
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Ailawadi, Kusum L.
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
Saved in:
99
Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.
;
Motyka, Scott
;
Grewal, Dhruv
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 964-988
Persistent link: https://www.econbiz.de/10008903161
Saved in:
100
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
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