//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~person:"Hudders, Liselot"
~subject:"Advertising"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundensegmentierung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising
Social Web
Target group
9
Zielgruppe
9
Advertising effects
8
Werbewirkung
8
Werbung
8
Children
7
Kinder
7
Konsumentenverhalten
6
Internet marketing
5
Jugendliche
5
Online-Marketing
5
Youth
5
Analphabetismus
3
Fernsehwerbung
3
Illiteracy
3
Product Placement
3
Product placement
3
Television advertising
3
Advertising literacy
2
Brand management
2
Cognition
2
Computerspiel
2
Kognition
2
Markenführung
2
Video game
2
children
2
(new) advertising formats
1
Advertising disclosures
1
Advertising literacy training
1
Advertising processing
1
Auskunftspflicht
1
Behavioural targeting
1
Brand effects
1
Brand image
1
Brand placement
1
Cognitive advertising literacy
1
Comparison
1
Corporate disclosure
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Hudders, Liselot
Buijzen, Moniek
7
Rozendaal, Esther
6
Wiedmann, Klaus-Peter
6
Bakir, Aysen
5
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Cova, Bernard
4
Franz, Rainer
4
Herstatt, Cornelius
4
Pepall, Lynne
4
Puntoni, Stefano
4
Sapi, Geza
4
Schertler, Walter
4
Shankar, Avi
4
Wenzel, Eike
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Butt, Muhammad Mohsin
3
Carlson, Les
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Drees, Norbert
3
Enneking, Ulrich
3
Hamilton, Kathy
3
Hennigs, Nadine
3
Häusel, Hans-Georg
3
Kirig, Anja
3
Kohlbacher, Florian
3
Luo, Xueming
3
Mei, Shue
3
Moraga-González, José Luis
3
Moschis, George P.
3
Nelson, Michelle R.
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of fashion marketing and management
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
4
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
5
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
6
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
7
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
8
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
9
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->