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subject:"Consumer behaviour"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Consumer behaviour
Konsumentenverhalten
6
Marketing management
3
Marketingmanagement
3
Welt
3
World
3
Cultural identity
2
International marketing
2
Internationales Marketing
2
Internet
2
Kulturelle Identität
2
China
1
Fashion
1
Luxury goods
1
Luxusgüter
1
Mode
1
National culture
1
Nationalkultur
1
Nordamerika
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North America
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Psychology of advertising
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Collection of articles of several authors
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97
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5
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English
6
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Ko, Eunju
Laroche, Michel
Sheth, Jagdish N.
42
Belk, Russell W.
22
Jacoby, Jacob
9
Holbrook, Morris B.
8
Bettman, James R.
7
Keller, Kevin Lane
7
Hill, Ronald Paul
6
Schmitt, Bernd
6
Fitchett, James
5
Herrmann, Andreas
5
Hewer, Paul
5
Piacentini, Maria
5
Warde, Alan
5
Bala, Christian
4
Bauer, Hans H.
4
Elliott, Richard
4
Foxall, Gordon R.
4
Hansen, Ursula
4
Herr, Paul M.
4
Hippner, Hajo
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Park, C. Whan
4
Reisch, Lucia A.
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Wang, Cheng Lu
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Zaltman, Gerald
4
Aaker, Jennifer
3
Aiello, Gaetano
3
Arsel, Zeynep
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Journal of business research : JBR
5
Cross-cultural and critical perspectives on brands
1
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ECONIS (ZBW)
6
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1
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
2
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
3
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
4
Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
Saved in:
5
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
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