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subject:"Consumer behaviour"
~person:"Miller, Dale"
~subject:"Deutschland"
~subject:"Markenführung"
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Consumer behaviour
Deutschland
Markenführung
Brand architecture
7
Markenarchitektur
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Brand management
6
Corporate reputation
3
Firmenimage
3
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Luxury goods
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corporate heritage
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Corporate heritage brand paradox
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Miller, Dale
Balmer, John M. T.
31
Melewar, T. C.
12
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Balmer, John M.T.
6
Bang, Nguyen
6
Chen, Weifeng
6
Esch, Franz-Rudolf
6
Iglesias, Oriol
6
Ind, Nicholas
6
Merrilees, Bill
6
Sharifah Faridah Syed Alwi
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Burmann, Christoph
5
Greyser, Stephen A.
5
Mingione, Michela
5
Sarkar, Soumya
5
Anisimova, Tatiana
4
Brunner, Christian Boris
4
Burghausen, Mario
4
Dev, Chekitan S.
4
Keller, Kevin Lane
4
Langner, Tobias
4
Redler, Jörn
4
Suppliet, Moritz
4
Tomczak, Torsten
4
Urde, Mats
4
Barnier, Virginie de
3
Baumgarth, Carsten
3
Brunninge, Olof
3
Cooper, Holly
3
Foroudi, Mohammad Mahdi
3
Gupta, Suraksha
3
Hakenes, Hendrik
3
Heller, Michael
3
Kleyn, Nicola
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Navare, Jyoti
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The journal of brand management : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
3
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
4
Brand-building and the elements of success : discoveries using historical analyses
Miller, Dale
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10010348880
Saved in:
5
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
6
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
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