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subject:"Consumer behaviour"
~person:"Reiff, Joseph"
~person:"Wiedmann, Klaus-Peter"
~subject:"Ältere Menschen"
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Search: subject_exact:"Kundensegmentierung"
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Consumer behaviour
Ältere Menschen
Target group
15
Zielgruppe
15
Deutschland
9
Germany
9
Konsumentenverhalten
9
Beziehungsmarketing
4
Marketing
4
Relationship marketing
4
Advertising
3
Advertising effects
3
Elderly people
3
Financial services
3
Finanzdienstleistung
3
Luxury goods
3
Luxusgüter
3
Targeted advertising
3
Werbewirkung
3
Werbung
3
Bank marketing
2
Bankmarketing
2
Consumer surplus
2
Consumer welfare
2
Consumption theory
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Konsumtheorie
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Monopol
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Monopoly
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Peer effects
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Welfare analysis
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Wohlfahrtsanalyse
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Air transport
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Akzeptanz
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Alter
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Children
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Consumer attitudes
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Reiff, Joseph
Wiedmann, Klaus-Peter
Herstatt, Cornelius
8
Kohlbacher, Florian
7
Hudders, Liselot
6
Gupta, Shruti
5
Halfmann, Marion
5
Pompe, Hans-Georg
5
Wenzel, Eike
5
Cova, Bernard
4
Enste, Peter
4
Franz, Rainer
4
Moschis, George P.
4
Pepall, Lynne
4
Sapi, Geza
4
Shankar, Avi
4
Siebels, Astrid
4
Stroud, Dick
4
Bratter, Herbert M.
3
Cauberghe, Veroline
3
De Jans, Steffi
3
Enneking, Ulrich
3
Hennigs, Nadine
3
Kirig, Anja
3
Rauch, Christian
3
Schramm-Klein, Hanna
3
Solomon, Michael R.
3
Stafford, Marla Royne
3
Suleymanova, Irina
3
Van de Sompel, Dieneke
3
Yu, Jun
3
Yu, Jungju
3
Ali, Mazhar
2
Allgayer, Florian
2
Anjum, Munazzah Mehak
2
Antony, Suresh Paul
2
Arnold, Gunnar
2
Auer-Srnka, Katharina J.
2
Axt-Gadermann, Michaela
2
Baal, Sebastian van
2
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Schriftenreihe Marketing, Management
3
Economics Department working paper
1
Economics letters
1
Journal of customer behaviour
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
Review of industrial organization : RIO
1
Schriftenreihe Marketing Management
1
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ECONIS (ZBW)
10
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1
Targeted advertising and cumulative exposure effects : the impact of banning advertising to children in Quebec
Pepall, Lynne
;
Reiff, Joseph
- In:
Review of industrial organization : RIO
51
(
2017
)
3
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011782227
Saved in:
2
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
-
2016
Persistent link: https://www.econbiz.de/10011470958
Saved in:
3
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
- In:
Economics letters
145
(
2016
),
pp. 218-220
Persistent link: https://www.econbiz.de/10011618423
Saved in:
4
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
5
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10003989259
Saved in:
6
Verbraucherakzeptanz von erneuerbaren Energien : Zielgruppensegmentierung durch Einordnung privater Endverbraucher in eine Lebensstiltypologie
Wiedmann, Klaus-Peter
-
2010
Persistent link: https://www.econbiz.de/10014008288
Saved in:
7
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
Saved in:
8
Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Janßen, Nina
-
2007
Persistent link: https://www.econbiz.de/10003631718
Saved in:
9
Vertriebsmanagement im Finanzdienstleistungssektor : Erfolgsfaktoren und Gestaltungsaspekte unter Berücksichtigung der Zielgruppe Senioren
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Milicevic, Ljubo
-
2007
Persistent link: https://www.econbiz.de/10003438715
Saved in:
10
Zielgruppe Senioren : Herausforderung für die deutsche Assekuranz
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Lindstaedt, Nils
-
2006
Persistent link: https://www.econbiz.de/10003481866
Saved in:
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