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subject:"Consumer behaviour"
~person:"Riedl, Joachim"
~subject:"Deutschland"
~type_genre:"Graue Literatur"
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Consumer behaviour
Deutschland
Advertising effects
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attitude
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big five
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Riedl, Joachim
Kaiser, Ulrich
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Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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