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subject:"Consumer behaviour"
~person:"Urde, Mats"
~subject:"Deutschland"
~subject:"Markenführung"
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Consumer behaviour
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Brand architecture
4
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corporate brand management
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Urde, Mats
Balmer, John M. T.
31
Melewar, T. C.
12
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Balmer, John M.T.
6
Bang, Nguyen
6
Chen, Weifeng
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Esch, Franz-Rudolf
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Iglesias, Oriol
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Ind, Nicholas
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Merrilees, Bill
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Miller, Dale
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Sharifah Faridah Syed Alwi
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Mingione, Michela
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Brunner, Christian Boris
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Dev, Chekitan S.
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Langner, Tobias
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Redler, Jörn
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Suppliet, Moritz
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Tomczak, Torsten
4
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3
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3
Brunninge, Olof
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The journal of brand management : an international journal
2
The journal of product & brand management
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
4
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
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