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subject:"Consumer behaviour"
~source:"econstor"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Consumer behaviour
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consumer behaviour
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Consumer Behaviour
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1
Consumer perceptions matter: A case study of an anomaly in English football
Reade, J. James
;
van Ours, Jan C.
-
2024
In 1983 England's fifth-tier football competition introduced a two-points-for-ahome-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...
Persistent link: https://www.econbiz.de/10014547699
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2
Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective
Ligaraba, Neo
;
Chuchu, Tinashe
;
Nyagadza, Brighton
- In:
Cogent Business & Management
10
(
2023
)
1
,
pp. 1-17
The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli-Organism-Response (S-O-R) theory that has been broadly explored in consumer research. Following a critical review of the literature organisation approach, a hypothetical...
Persistent link: https://www.econbiz.de/10014527821
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3
Tax and public finances: The fundamentals
Delestre, Isaac
;
Miller, Helen
-
2023
This report highlights 10 key facts about UK tax and public finance policy that will underpin the choices faced by governments in coming decades.
Persistent link: https://www.econbiz.de/10014470152
Saved in:
4
Living standards, poverty and inequality in the UK: 2023
Ray-Chaudhuri, Sam
;
Waters, Tom
;
Wernham, Thomas
;
Xu, …
-
2023
We investigate how living standards have changed for different groups in the UK, with a particular focus on the cost of living payments and housing.
Persistent link: https://www.econbiz.de/10014470205
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5
Poverty
Ray-Chaudhuri, Sam
;
Waters, Tom
;
Xu, Xiaowei
-
2023
We investigate recent trends in poverty, and government policies aimed at alleviating it.
Persistent link: https://www.econbiz.de/10014470230
Saved in:
6
Moving towards smart mobility: Factors influencing the intention of consumers to adopt the bus rapid transit (BRT) system
Matubatuba, R.
;
Meyer-Heydenrych, C.F. De
- In:
Cogent Business & Management
9
(
2022
)
1
,
pp. 1-18
The objective of this study was to investigate factors determining the consumers' intention to adopt the Rea Vaya; a smart transport system in an emerging market setting of Johannesburg, South Africa. The study followed a quantitative research design which entailed the collection of data from 250...
Persistent link: https://www.econbiz.de/10014505800
Saved in:
7
On the association between risk attitude and fruit and vegetable consumption: Insights from university students in Italy
Giampietri, Elisa
;
Bugin, Giuseppe
;
Trestini, Samuele
- In:
Agricultural and Food Economics
9
(
2021
)
1
,
pp. 1-16
As a novel contribution, this paper explores the possible association between individual risk attitudes and consumer fruit and vegetable (FV) intake. Inspired by the literature, the study also investigates the relationship between FV consumption frequency and health consciousness, perceived...
Persistent link: https://www.econbiz.de/10012613893
Saved in:
8
Oversized Area Indications on Bonus Packs Fail to Affect Consumers’ Transactional Decisions—More Experimental Evidence on the Mars Case
Purnhagen, K. P.
;
van Herpen, E.
;
Kamps, S.
;
Michetti, F.
- In:
Journal of Consumer Policy
44
(
2021
)
3
,
pp. 385-406
Findings from behavioural research are gaining increased interest in EU legislation, specifically in the area of unfair commercial practices. Prior research on the Mars case (Purnhagen and van Herpen 2017) has left open whether empirical evidence can provide an indication that this practice of...
Persistent link: https://www.econbiz.de/10014501597
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9
New Kids on the Recycling Block: the Role of Supermarkets and Bodegas for Sustainable Consumer Behaviour in Lima
Borasino, Elena
;
Fuhrmann-Riebel, Hanna
- In:
Circular Economy and Sustainability
2
(
2021
)
3
,
pp. 857-881
Only 4% of total municipal solid waste in Lima is recycled. Supermarkets and bodegas are in a unique, highly relevant position for the transition towards a circular economy due to their direct influence on customers' consumption patterns. This paper explores the role of supermarkets and bodegas...
Persistent link: https://www.econbiz.de/10014501684
Saved in:
10
The influence of regional Italian images on consumer behaviour: a study of consumers in Germany
Fauser, Simon
;
Agola, David
- In:
Italian Journal of Marketing
2021
(
2021
)
1-2
,
pp. 129-158
The purpose of this paper is to investigate the influence of regional images of Italy on the purchase probability of wine. Instead of regarding country image as a homogeneous national construct, this article focuses on revealing regional differences in Italian country image and investigating...
Persistent link: https://www.econbiz.de/10014501828
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