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subject:"Consumer behaviour"
~subject:"Europe"
~subject:"Großveranstaltung"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Consumer behaviour
Europe
Großveranstaltung
Event sector
111
Veranstaltungswirtschaft
111
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44
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44
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10
Trade fair
10
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8
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8
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7
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7
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7
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6
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6
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5
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Kirchgeorg, Manfred
2
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Chard, Chris
1
Dai, Guangquan
1
Dornscheidt, Werner M.
1
Ermer, Beatrice
1
Koers, Martin
1
König, Joachim
1
Landwehr, Rainer
1
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1
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1
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Customer Experience : Forum Dienstleistungsmanagement
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
1
The business of events management
1
Tourism and hospitality development between China and EU : [hospitality development under globalization ; The Third International Conference on Tourism and Hospitality between China - Spain (ICTCHS) 2012 ; held on November 29 - December 1 in 2012 in Zhuhai, China]
1
Tourist behavior : an experiential perspective
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
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ECONIS (ZBW)
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1
Psychologische Prozesse der Werbewirkung im Sport- im Veranstaltungsbereich
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 7-25)
.
2019
Persistent link: https://www.econbiz.de/10011997794
Saved in:
2
Visitors experiences, expectations and satifaction in trade shows and exhibitions
Alias, Zauyani Zainal Mohamed
;
Othman, Nor'ain
- In:
Tourist behavior : an experiential perspective
,
(pp. 37-47)
.
2018
Persistent link: https://www.econbiz.de/10011856613
Saved in:
3
Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
Kirchgeorg, Manfred
(
ed.
);
Dornscheidt, Werner M.
(
ed.
); …
-
2017
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10010218332
Saved in:
4
A comparative research on industrial features between festivals and exhibitions in China
Wang, Xiaomin
;
Dai, Guangquan
- In:
Tourism and hospitality development between China and …
,
(pp. 191-201)
.
2015
Persistent link: https://www.econbiz.de/10010436982
Saved in:
5
Sustainable events management
Mallen, Cheryl
;
Chard, Chris
- In:
The business of events management
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010376020
Saved in:
6
Netzwerk- und Marketing-Partner für den Veranstaltungs-Markt : der EVVC
König, Joachim
- In:
Kongresse, Tagungen und Events : Potenziale, Strategien …
,
(pp. 65-74)
.
2012
Persistent link: https://www.econbiz.de/10009546762
Saved in:
7
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
Saved in:
8
Show and exhibition management : staging the Ford car brand
Landwehr, Rainer
;
Koers, Martin
- In:
Trade show management : planning, implementing and …
,
(pp. 1049-1068)
.
2005
Persistent link: https://www.econbiz.de/10003143659
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