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subject:"Consumer behaviour"
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Search: subject_exact:"Anstrichstoff"
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Consumer behaviour
Product design
Anstrichmittel
48
Paints
48
Deutschland
13
Germany
13
Lack
9
Lackindustrie
9
Paint industry
8
Advertising effects
6
Farbe
6
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Anstrichstoff
4
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Grafisches Papier
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Labrecque, Lauren I.
2
Milne, George R.
2
Böhm, Gisela
1
Hanss, Daniel
1
Kauppinen-Räisänen, Hannele
1
Luomala, Harri T.
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Pfister, Hans-Rüdiger
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Journal of consumer behaviour : an international research review
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
4
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1
To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
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2
Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel
;
Böhm, Gisela
;
Pfister, Hans-Rüdiger
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 368-380
Persistent link: https://www.econbiz.de/10009668427
Saved in:
3
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
Saved in:
4
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
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