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subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Consumer behaviour
Konsumentenverhalten
4,890
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544
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543
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530
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530
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406
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406
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Hogg, Margaret K.
9
Schröder, Hendrik
9
Askegaard, Søren
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Solomon, Michael R.
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
11
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Are sustainable organizations more attractive for university graduates? : results from a choice-based conjoint experiment
Hirschfeld, Gerrit H. F.
;
Köhler, Freya
- In:
Sustainability in Business Management
,
(pp. 167-183)
.
2023
Persistent link: https://www.econbiz.de/10014338022
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72
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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73
The use of food in cinema as a soft power instrument
Şengül, Serkan
;
Çakır, Merve Uçkan
- In:
Global perspectives on soft power management in business
,
(pp. 425-442)
.
2023
Persistent link: https://www.econbiz.de/10014460580
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74
The West African social media "jollof rice war" : unintentional projection of West African culinary soft power
Nani, Samuel
- In:
Global perspectives on soft power management in business
,
(pp. 443-459)
.
2023
Persistent link: https://www.econbiz.de/10014460586
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75
Resilient Verbrauchende - Resilienter Verbrauch
Endreß, Martin
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 21-38)
.
2023
Persistent link: https://www.econbiz.de/10014423684
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76
Kaufkompetenz bei Kindern
Schramm-Klein, Hanna
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 53-68)
.
2023
Persistent link: https://www.econbiz.de/10014423688
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77
Beitrag zum Tagungsband: Resilienz-Interventionen und ihre Anwendung im Bereich Verbraucherschutz
Schäfer, Sarah K.
;
Göritz, Anja
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 85-107)
.
2023
Persistent link: https://www.econbiz.de/10014423698
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78
Verwantwortungsvoller Konsum und Konsumreduktion
Florack, Arnd
;
Eilender, Maja
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 109-126)
.
2023
Persistent link: https://www.econbiz.de/10014423699
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79
The role of health-related perceptions on mobile payment adoption : evidence from the mobile banking industry in Sri Lanka
Dewasiri, Narayanage Jayantha
;
Karunarathna, …
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 67-86)
.
2023
Persistent link: https://www.econbiz.de/10014428097
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80
Customer behaviour analysis using machine learning algorithms
Krishan, Ram
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 133-142)
.
2023
Persistent link: https://www.econbiz.de/10014428763
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