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subject:"Consumer electronics industry"
~person:"Weinen, Ralf"
~subject:"Consumer behaviour"
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Consumer electronics industry
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Apple Computer Inc.
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Weinen, Ralf
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Ein kleiner Kasten verändert den Musikmarkt: das Erfolgsgeheimnis des iPod
Strätling, Thomas
;
Weinen, Ralf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003502727
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