//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Corporate culture"
~person:"Urde, Mats"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenfamilie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Corporate culture
Brand architecture
4
Brand management
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Markenführung
4
Marketing management
3
Marketingmanagement
3
Unternehmenskultur
3
Nobel Prize
2
corporate brand identity
2
corporate brand management
2
Brand
1
Brand image
1
Brand stewardship
1
Corporate brand identity
1
Corporate heritage brand
1
Heritage Brand Identity Process
1
Markenartikel
1
Markenimage
1
Monarchie
1
Monarchy
1
Networked brand
1
Reputation
1
brand orientation
1
brand orietation
1
corporate brand identity matrix
1
corporate brand reputation
1
managerial framework
1
market orientation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Urde, Mats
Balmer, John M. T.
19
Balmer, John M.T.
6
Burghausen, Mario
5
Melewar, T. C.
5
Abratt, Russell
3
Greyser, Stephen A.
3
Kleyn, Nicola
3
Bang, Nguyen
2
De Roeck, Kenneth
2
Deitmar, Hanna Lena
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Iglesias, Oriol
2
Ind, Nicholas
2
Koporcic, Nikolina
2
Maon, François
2
Navare, Jyoti
2
Podnar, Klement
2
Schultz, Majken
2
Sharifah Faridah Syed Alwi
2
Ackfeldt, Anna-Lena
1
Adjaison, Geoffrey Kwasi
1
Agyei, James
1
Aluisius Hery Pratono
1
Amoako, George Kofi
1
Ampaw, Enock Mintah
1
Andersen, Sophie Esmann
1
Anisimova, Tatiana
1
Arendt, Sebastian
1
Askegaard, Søren
1
Bag, Surajit
1
Balmern, John M. T.
1
Barandas-Karl, H.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Barros, Teresa
1
Bartholmé, Roland H.
1
Baumgarth, Carsten
1
Beukel, Karin
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->