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subject:"Corporate reputation"
~accessRights:"restricted"
~subject:"Theory"
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Corporate reputation
Theory
Markenführung
377
Brand management
375
Consumer behaviour
112
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112
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96
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93
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84
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84
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51
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43
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39
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34
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14
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
A handbook of management theories and models for office environments and services
1
Ethics, social responsibility and sustainability in marketing
1
Geo-economic perspectives in the global environment
1
The Oxford handbook of corporate reputation
1
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1
Branding theory contributions to corporate real estate management
Appel-Meulenbroek, Rianne
;
Omar, Abdul Jalil
- In:
A handbook of management theories and models for office …
,
(pp. 129-139)
.
2022
Persistent link: https://www.econbiz.de/10012888040
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2
Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
Saved in:
3
Examining the Significance of corporate social responsibility in building employee value proposition and brand value in the United Arab Emirates
Agha, Kakul
;
Fitzsimmons, Jason
- In:
Marketing Communications and Brand Development in …
,
(pp. 183-210)
.
2022
Persistent link: https://www.econbiz.de/10013280196
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4
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
5
Growth of store brands in uncertain markets
Padhi, Ipsita
;
Mishra, Bidhu Bhusan
- In:
Geo-economic perspectives in the global environment
,
(pp. 145-156)
.
2022
Persistent link: https://www.econbiz.de/10014235129
Saved in:
6
Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim
;
Gürce, Merve Yanar
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 157-171)
.
2019
Persistent link: https://www.econbiz.de/10012104177
Saved in:
7
Managing Corporate Reputation through Corporate Branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nicholas
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476690
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