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subject:"Corporate reputation"
~institution:"Universität Hannover / Institut für Marketing & Management"
~subject:"Einzelhandel"
~subject:"Retail trade"
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Corporate reputation
Einzelhandel
Retail trade
Brand management
2
Firmenimage
2
Markenführung
2
Brand architecture
1
Brand extension
1
Controlling
1
Corporate culture
1
Deutschland
1
Finland
1
Finnland
1
Germany
1
Inter-firm cooperation
1
Management control
1
Markenarchitektur
1
Markenpolitik
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Markentransfer
1
Marketing
1
Polar Electro Oy <Kempele>
1
Sportartikelbranche
1
Sportartikelindustrie
1
Sporting goods industry
1
Unternehmenskooperation
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Unternehmenskultur
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adidas-Salomon AG
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Working Paper
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German
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Wiedmann, Klaus-Peter
2
Gaßmann, Barbara
1
Hennigs, Nadine
1
Stölben, Leonie K.
1
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Universität Hannover / Institut für Marketing & Management
National Bureau of Economic Research
2
Springer Fachmedien Wiesbaden
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
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Schriftenreihe Marketin Management
1
Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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Skizzen zu einem repuations-zentrierten Controlling des Corporate Brand Management (CBM)
Wiedmann, Klaus-Peter
-
2013
Persistent link: https://www.econbiz.de/10010339976
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2
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
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