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subject:"Corporate reputation"
~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
~subject:"Theory"
~type_genre:"Graue Literatur"
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
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Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
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Strategisches Mehrmarkencontrolling : Ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515300
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