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subject:"Corporate reputation"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Einzelhandel"
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Corporate reputation
Einzelhandel
Brand management
73
Markenführung
73
Consumer behaviour
43
Konsumentenverhalten
43
Brand image
35
Markenimage
35
Brand
24
Markenartikel
24
Advertising effects
16
Werbewirkung
16
Beziehungsmarketing
8
Relationship marketing
8
Retail trade
8
Handelsmarke
7
Store brand
7
Advertising
5
Werbung
5
Confidence
4
Deutschland
4
Ernährungsindustrie
4
Firmenimage
4
Food
4
Food industry
4
Germany
4
Internet marketing
4
Lebensmittel
4
Online-Marketing
4
Preismanagement
4
Pricing strategy
4
Product quality
4
Produktqualität
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Vertrauen
4
Customer satisfaction
3
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3
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English
9
German
1
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Swoboda, Bernhard
3
Bailey, DeeVon
1
Becker, Jan U.
1
Beneke, Justin
1
Bosworth, Ryan C.
1
Calvo Porral, Cristina
1
Curtis, Kynda R.
1
Dabija, Dan Cristian
1
Fiedler, Lars
1
Ho, Ching-wei
1
Hunt, James M.
1
Keane, Marta
1
Kirchgeorg, Manfred
1
Lang, Mark
1
Lévy Mangin, Jean-Pierre
1
Morbe, Lukas
1
Morschett, Dirk
1
Pennemann, Karin
1
Weindel, Julia
1
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Journal of food products marketing
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
74
The journal of brand management : an international journal
51
Journal of business research : JBR
46
Journal of retailing
27
The journal of product & brand management
24
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
21
SpringerLink / Bücher
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of operational research : EJOR
11
Springer Proceedings in Business and Economics
11
Corporate reputation review : an international journal
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
International journal of retail and distribution management
8
International studies of management and organization
8
Journal of marketing management : MM
8
Transportation research / E : an international journal
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of business strategy
7
Journal of strategic marketing
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of production economics
6
Qualitative market research : an international journal
6
Gabler Edition Wissenschaft
5
Handel und Internationales Marketing / Retailing and International Marketing
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Springer eBook Collection / Business and Economics
5
The IUP journal of brand management : IJBRM
5
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ECONIS (ZBW)
10
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1
The influence of localised corporate social responsibility and perceived brand localness on willingness to buy at a foreign grocery retailer
Keane, Marta
;
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011780838
Saved in:
2
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
3
The arduous journey of private labels : insights from the South African market and further afield
Beneke, Justin
- In:
Journal of food products marketing
23
(
2017
)
6
,
pp. 668-682
Persistent link: https://www.econbiz.de/10011799742
Saved in:
4
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
5
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Saved in:
6
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
7
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
8
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
9
Unternehmens- und Stakeholderkommunikation als Einflussfaktoren des Unternehmensmarkenimages
Fiedler, Lars
;
Becker, Jan U.
;
Kirchgeorg, Manfred
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10003875534
Saved in:
10
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
Saved in:
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