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subject:"Corporate reputation"
~isPartOf:"Report / Marketing Science Institute"
~type:"book"
~type_genre:"Graue Literatur"
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Corporate reputation
Brand management
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Markenführung
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Firmenimage
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Aaker, David A.
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Biehal, Gabriel
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Keller, Kevin Lane
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Sheinin, Daniel A.
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Report / Marketing Science Institute
Meddelanden från Svenska Handelshögskolan
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Discussion papers / Governance and the Efficiency of Economic Systems
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ERIM report series research in management
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Harvard Business School Strategy Unit Working Paper
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Report / Marketing Science Institute / Marketing Science Institute
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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Working paper / Institute for Media and Communications Management, University of St. Gallen
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Working paper / National Bureau of Economic Research, Inc.
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Working paper series / Bradford University School of Management
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Working papers / School of Economics and Management, Technical University of Lisbon, Department of Economics
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Building corporate brands : an exploratory study
Biehal, Gabriel
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Sheinin, Daniel A.
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2001
Persistent link: https://www.econbiz.de/10001617307
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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