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subject:"Corporate reputation"
~person:"Balmer, John M.T."
~subject:"Einzelhandel"
~subject:"Retail trade"
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Corporate reputation
Einzelhandel
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Brand management
7
Markenführung
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Brand architecture
6
Firmenimage
6
Markenarchitektur
6
Corporate culture
5
Marketing management
5
Marketingmanagement
5
Unternehmenskultur
5
Public relations
4
Öffentlichkeitsarbeit
4
Corporate brand
3
Corporate brand identification
3
Corporate identity
3
Corporate Social Responsibility
2
Corporate brand orientation
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Corporate communication
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Corporate image
2
Corporate social responsibility
2
Marketing
2
Social identity theory
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Bayesian SEM
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Brand orientation
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CSR
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Communication
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Corporate brand construal
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Corporate branding
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Corporate heritage brand design
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Corporate marketing
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Corporate marketing orientation
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Design
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Design schools of thought
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Balmer, John M.T.
Balmer, John M. T.
22
Melewar, T. C.
22
Swoboda, Bernhard
15
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Foroudi, Pantea
10
Ailawadi, Kusum L.
8
Bang, Nguyen
8
Dennis, Charles
8
Esch, Franz-Rudolf
8
Burt, Steven
7
Iglesias, Oriol
7
Diallo, Mbaye Fall
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Lévy Mangin, Jean-Pierre
6
Merrilees, Bill
6
Schramm-Klein, Hanna
6
Schultz, Majken
6
Sharifah Faridah Syed Alwi
6
Tomczak, Torsten
6
Urde, Mats
6
Abratt, Russell
5
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Ind, Nicholas
5
Miller, Dale
5
Morschett, Dirk
5
Otubanjo, Olutayo
5
Pennemann, Karin
5
Perrey, Jesko
5
Rindell, Anne
5
Abimbola, Temi
4
Anselmsson, Johan
4
Chen, Weifeng
4
Cliquet, Gérard
4
Das, Gopal
4
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Journal of business research : JBR
3
European Journal of Marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
6
Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification
Balmer, John M.T.
-
2006
EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative...
Persistent link: https://www.econbiz.de/10014292697
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