//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Corporate reputation"
~person:"Ind, Nicholas"
~subject:"Einzelhandel"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
Einzelhandel
Retail trade
Brand management
29
Markenführung
29
Brand
8
Markenartikel
8
Brand architecture
6
Markenarchitektur
6
Co-creation
5
Corporate culture
5
Customer integration
5
Firmenimage
5
Kundenintegration
5
Markenpolitik
5
Unternehmenskultur
5
Beziehungsmarketing
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Lieferantenmanagement
4
Relationship marketing
4
Supplier relationship management
4
Business ethics
3
Innovation management
3
Innovationsmanagement
3
Stakeholder
3
Unternehmensethik
3
Welt
3
World
3
B-to-B-Marketing
2
Brand equity
2
Brand image
2
Brand purpose
2
Business-to-business marketing
2
Conscientious brands
2
Consumer behaviour
2
Corporate brands
2
Innovation
2
Konsumentenverhalten
2
Markenimage
2
Markenwert
2
Marketing management
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
5
Author
All
Ind, Nicholas
Balmer, John M. T.
22
Melewar, T. C.
22
Swoboda, Bernhard
15
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Foroudi, Pantea
10
Ailawadi, Kusum L.
8
Bang, Nguyen
8
Dennis, Charles
8
Esch, Franz-Rudolf
8
Burt, Steven
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Diallo, Mbaye Fall
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Lévy Mangin, Jean-Pierre
6
Merrilees, Bill
6
Schramm-Klein, Hanna
6
Schultz, Majken
6
Sharifah Faridah Syed Alwi
6
Tomczak, Torsten
6
Urde, Mats
6
Abratt, Russell
5
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Miller, Dale
5
Morschett, Dirk
5
Otubanjo, Olutayo
5
Pennemann, Karin
5
Perrey, Jesko
5
Rindell, Anne
5
Abimbola, Temi
4
Anselmsson, Johan
4
Chen, Weifeng
4
Cliquet, Gérard
4
Das, Gopal
4
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Corporate brand and corporate reputation
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
3
Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra
(
ed.
);
Ind, Nicholas
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011542813
Saved in:
4
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
5
Living the brand : how to transform every member of your organization into a brand champion
Ind, Nicholas
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003498335
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->