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subject:"Corporate reputation"
~subject:"Einzelhandel"
~subject:"Retail trade"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Markenmanagement"
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Corporate reputation
Einzelhandel
Retail trade
Markenführung
622
Brand management
621
Markenpolitik
360
Deutschland
213
Germany
208
Markenimage
168
Theorie
156
Theory
156
Consumer behaviour
128
Konsumentenverhalten
128
Brand image
127
Markenartikel
103
Brand
97
Beziehungsmarketing
54
Relationship marketing
54
Werbewirkung
53
Verbraucherverhalten
51
Advertising effects
50
Strategisches Management
49
Erfolgsfaktor
46
Marketing
43
Marketingmanagement
42
Marke
41
Success factor
41
Handelsmarke
40
Markenwert
38
Marketing management
37
Store brand
34
Markentransfer
33
Automotive industry
32
Kfz-Industrie
32
Online-Marketing
29
Internationales Marketing
28
Social Web
28
Social web
28
International marketing
26
Empirical method
25
Empirische Methode
25
Marketingtheorie
25
Estimation
24
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5
Free
3
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Book / Working Paper
37
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Hochschulschrift
Article in journal
839
Aufsatz in Zeitschrift
839
Aufsatz im Buch
152
Book section
152
Case study
43
Fallstudie
43
Graue Literatur
36
Non-commercial literature
36
Collection of articles of several authors
35
Sammelwerk
35
Thesis
30
Arbeitspapier
28
Working Paper
28
Conference paper
20
Konferenzbeitrag
20
Aufsatzsammlung
15
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12
Reprint
11
Conference proceedings
6
Fallstudiensammlung
6
Guidebook
5
Ratgeber
5
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1
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1
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
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1
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1
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1
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1
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German
23
English
14
Author
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Swoboda, Bernhard
3
Bakker, Diederich
2
Suckow, Christina
2
Weißgerber, Anja
2
Aspara, Jaakko
1
Beck, Susanne
1
Berg, Bettina
1
Block, Jörn
1
Brauer, Wolfgang
1
Burmann, Christoph
1
Dembeck, Sandra
1
Fichtner, Tanja
1
Fiedler, Lars
1
Giersch, Judith
1
Große-Bölting, Kristin
1
Hermann, Steffen
1
Hirschmann, Johannes
1
Hubbard, Monika
1
Hälsig, Frank
1
Keller, Kristopher Oliver
1
Kenning, Peter
1
Kick, Markus
1
Klink, Benjamin
1
Lauer, Alexander
1
Mira, Lukas
1
Morschett, Dirk
1
Müller, Jenny
1
Näher, Stefan
1
Pennemann, Karin
1
Petri-Krisor, Janina
1
Raabe, Thorsten
1
Reinecke, Sven
1
Roßmann, Patrick
1
Schaefer, Katharina
1
Schmid, Markus
1
Schüller, Sophie Charlotte
1
Siebenhüner, Bernd
1
Siegert, Gabriele
1
Steeb, Helena
1
Storcks, Holger
1
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Springer Fachmedien Wiesbaden
2
Universität Trier
1
Verlag Dr. Kovač
1
Zeppelin Universität
1
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Gabler Edition Wissenschaft
5
Handel und Internationales Marketing / Retailing and International Marketing
4
Research
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
Innovatives Markenmanagement
2
Springer Gabler Research
2
SpringerLink / Bücher
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Berichte aus der Betriebswirtschaft
1
Dissertation Series CentER
1
Entrepreneurship
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
1
Gabler research / Entrepreneurship
1
Gabler-Edition Wissenschaft / Marktorientiertes Management
1
Handel und Internationales Marketing
1
Organisationskommunikation / Studien zu Public Relations / Öffentlichkeitsarbeit und Kommunikationsmanagement
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Schwerpunkt Marketing
1
Schriftenreihe Studien zum Konsumentenverhalten
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
Springer-Gabler Research
1
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ECONIS (ZBW)
37
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Brand-adequate design of retail environments
Schüller, Sophie Charlotte
-
2020
Persistent link: https://www.econbiz.de/10013454954
Saved in:
3
Private labels : the brands of the future
Keller, Kristopher Oliver
-
2017
Persistent link: https://www.econbiz.de/10011654303
Saved in:
4
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
Saved in:
5
Optimizing job advertisements to create an attractive employer brand
Petri-Krisor, Janina
-
2019
Persistent link: https://www.econbiz.de/10011990017
Saved in:
6
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
7
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
8
The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011567389
Saved in:
9
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
10
Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich
-
2015
Persistent link: https://www.econbiz.de/10010463395
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