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subject:"Corporate reputation"
~subject:"Interkulturelles Marketing"
~type_genre:"Fallstudie"
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Interkulturelles Marketing
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Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
-
2018
Persistent link: https://www.econbiz.de/10011882356
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If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
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pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
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