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subject:"Corporate reputation"
~subject:"Internationales Marketing"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Search: subject_exact:"Markenführung"
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Corporate reputation
Internationales Marketing
Brand management
117
Markenführung
117
Consumer behaviour
56
Konsumentenverhalten
56
Brand
36
Markenartikel
36
Markenimage
35
Brand image
34
Marketingmanagement
15
Marketing management
14
USA
11
United States
11
Brand extension
10
Firmenimage
10
Markentransfer
10
Beziehungsmarketing
9
Relationship marketing
9
Corporate culture
6
International marketing
6
Marketing
6
Unternehmenskultur
6
Großbritannien
5
United Kingdom
5
Welt
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World
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Community
3
Economic culture
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Gemeinschaft
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Markenpolitik
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Market entry
3
Marketing theory
3
Marketingtheorie
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Markteintritt
3
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3
Messung
3
Multinationales Unternehmen
3
Product management
3
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Article
13
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3
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Collection of articles written by one author
Reprint
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748
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748
Aufsatz im Buch
182
Book section
182
Hochschulschrift
59
Case study
58
Fallstudie
58
Thesis
47
Collection of articles of several authors
45
Sammelwerk
45
Graue Literatur
36
Non-commercial literature
36
Arbeitspapier
28
Working Paper
28
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24
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10
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9
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9
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8
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6
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6
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6
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4
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4
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4
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3
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3
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3
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2
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2
Company information
1
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1
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1
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English
16
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Elliott, Richard
2
Hatch, Mary Jo
2
Schultz, Majken
2
Chandler, David
1
Crawford, Tom
1
De Chernatony, Leslie
1
Einwiller, Sabine
1
Farley, John U.
1
Hieronimus, Fabian
1
Ind, Nicholas
1
Ingenhoff, Diana
1
Keller, Kevin Lane
1
Kick, Markus
1
Leeuwen, Brenda van
1
Lehmann, Donald R.
1
Leitch, Shirley
1
Mooij, Marieke K. de
1
Pieters, Jo
1
Richardson, Neil
1
Roth, Martin S.
1
Schaefer, Katharina
1
Schmitt, Bernd
1
Schröder, Jürgen
1
Werther, William B.
1
Zhang, Shi
1
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Corporate brand and corporate reputation
8
Critical perspectives on business and management
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
International marketing ; Vol. 2
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Springer-Gabler Research
1
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ECONIS (ZBW)
16
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Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
2
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
Saved in:
3
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
4
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
5
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
6
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
7
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
8
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
9
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
Saved in:
10
Using branding to attract talent
Hieronimus, Fabian
;
Schaefer, Katharina
;
Schröder, Jürgen
-
2009
Persistent link: https://www.econbiz.de/10003785231
Saved in:
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