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subject:"Corporate reputation"
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Der Einfluss von cause-related Marketing-Kampagnen auf die Unternehmensreputation : theoretische Aufarbeitung und empirische Analyse
Wiedmann, Klaus-Peter
;
Pankalla, Lars
;
Schacht, Jonas
-
2011
Persistent link: https://www.econbiz.de/10008859246
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Cause-related marketing : effects and moderators
Pellar, Carina
-
2011
Persistent link: https://www.econbiz.de/10008937638
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