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subject:"Corporate social responsibility"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"New perspectives on critical marketing and consumer society"
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Corporate social responsibility
Brand architecture
33
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European journal of marketing : EJM
Marketing intelligence & planning
New perspectives on critical marketing and consumer society
Journal of business research : JBR
7
The journal of brand management : an international journal
6
Corporate communications : an international journal
5
International studies of management and organization
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Business ethics quarterly : the journal of the Society for Business Ethics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Amfiteatru economic : an economic and business research periodical
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Brand management in emerging markets : theories and practice
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Communicating corporate social responsibility : perspectives and practice
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Meddelanden från Svenska Handelshögskolan
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Positive design and appreciative construction : from sustainable development to sustainable value
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Reputation Management
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South-east European journal of economics and business
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sustainable Marketing Management : Grundlagen und Cases
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Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
4
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
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