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subject:"Corporate social responsibility"
~person:"Davies, Mark A. P."
~person:"Merrilees, Bill"
~subject:"Markenimage"
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Corporate social responsibility
Markenimage
Brand management
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Markenführung
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Brand architecture
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Markenarchitektur
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Corporate reputation
4
Firmenimage
4
Corporate branding
3
Brand
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Corporate Social Responsibility
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Luxury goods
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Luxusgüter
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Marketing management
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Retailing
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corporate heritage
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Brand associations
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Brand equity
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Branding research
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Business ethics
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Consumer behaviour
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Corporate Social Responsibility (CSR)
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Corporate culture
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Corporate heritage brand paradox
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Cultural heritage
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Davies, Mark A. P.
Merrilees, Bill
Balmer, John M. T.
6
Powell, Shaun M.
5
Burghausen, Mario
4
Hakenes, Hendrik
4
Melewar, T. C.
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Peitz, Martin
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Brunninge, Olof
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Iglesias, Oriol
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Miller, Dale
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Sharifah Faridah Syed Alwi
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Bang, Nguyen
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Barnier, Virginie de
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He, Xinming
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Ind, Nicholas
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Kim, Hanna
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Lin, Zhibin
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Mann, Bikram Jit Singh
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Mishra, Manit
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Mohanty, Seba
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Pecot, Fabien
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Roj, Manuel
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Trending topics plus future challenges and opportunities in brand management
Golob, Urša
;
Davies, Mark A. P.
;
Kernstock, Joachim
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
Saved in:
3
Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)
Powell, Shaun M.
;
Davies, Mark A. P.
;
Norton, Danielle
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 815-839
Persistent link: https://www.econbiz.de/10010234892
Saved in:
4
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
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