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subject:"Corporate social responsibility"
~person:"Merrilees, Bill"
~subject:"Authentic core"
~subject:"Markenimage"
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Corporate social responsibility
Authentic core
Markenimage
Brand architecture
7
Brand management
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Markenarchitektur
7
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7
Corporate reputation
3
Firmenimage
3
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Corporate branding
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Luxury goods
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Markenartikel
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Retailing
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corporate heritage
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Action research
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Corporate heritage brand paradox
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Heritage brand renewal
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Konsumentenverhalten
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Luxury brands
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Merrilees, Bill
Balmer, John M. T.
6
Powell, Shaun M.
5
Burghausen, Mario
4
Hakenes, Hendrik
4
Melewar, T. C.
4
Peitz, Martin
4
Brunninge, Olof
3
Iglesias, Oriol
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Miller, Dale
3
Sharifah Faridah Syed Alwi
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Abratt, Russell
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Barnier, Virginie de
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He, Xinming
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Ind, Nicholas
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Mishra, Manit
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
The journal of product & brand management
1
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ECONIS (ZBW)
2
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The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
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