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subject:"Corporate social responsibility"
~subject:"Arzneimittel"
~subject:"Deutschland"
~type_genre:"Non-commercial literature"
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz
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2017
Persistent link: https://www.econbiz.de/10011734578
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665173
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Die Genossenschaft als Marke? - eine Analyse der Übertragbarkeit von Markenaspekten auf ein Geschäftsmodell mit besonderen Merkmalen
Wendler, Caroline
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2011
Persistent link: https://www.econbiz.de/10008934818
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Corporate brand repositioning with CSR as the differentiating factor : a study on consumer perceptions
Vilppo, Tiina
;
Lindberg-Repo, Kirsti
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2011
Persistent link: https://www.econbiz.de/10009157521
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Markenmanagement
Drees, Norbert
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2012
Persistent link: https://www.econbiz.de/10010211037
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