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subject:"Cultural identity"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Aufsatz in Zeitschrift"
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Cultural identity
Kulturelle Identität
3
Social values
3
Soziale Werte
3
cultural values
2
Advertising
1
Advertising effects
1
Bildungsverhalten
1
China
1
Chinese cultural values
1
Consumer behaviour
1
Culture
1
Educational behaviour
1
Fernsehwerbung
1
Finland
1
Finnland
1
Globalisierung
1
Globalization
1
Hofstede's cultural framework
1
Hörfunkwerbung
1
India
1
Indien
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Kultur
1
National culture
1
Nationalkultur
1
Radio advertising
1
Television advertising
1
Werbewirkung
1
Werbung
1
advertising appeals
1
cultural practices
1
globalization
1
international education choice
1
personal referral sources
1
television commercials
1
value paradox
1
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Aufsatz in Zeitschrift
Article in journal
3
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English
3
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Che, Yu
1
Fam, Kim Shyan
1
Gray, Vaughan
1
Khairullah, Durriya Z.
1
Khairullah, Zahid Y.
1
Saleem, Salman
1
Singh, Gurmeet
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
14
Journal of business ethics : JOBE
10
Cross cultural management : an international journal
9
Journal of international consumer marketing
9
Journal of global marketing
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of world business : JWB
6
International business review : the official journal of the European International Business Academy
5
The international journal of human resource management
5
International journal of cross cultural management
4
Technological forecasting & social change : an international journal
4
Tourism management : research, policies, practice
4
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
4
Asia Pacific journal of marketing and logistics
3
International journal of cross cultural management : CCM
3
International marketing review
3
Journal of East European management studies : JEEMS
3
Journal of evolutionary economics : JEE
3
Journal of international management
3
Journal of international marketing
3
Cogent business & management
2
Cross cultural & strategic management
2
European economic review : EER
2
European journal of cross-cultural competence and management : EJCCM
2
Gender in management : an international journal
2
Human resource management review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business and economics research journal
2
International entrepreneurship and management journal
2
International journal of hospitality management
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing : JIMA
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of economic behavior & organization : JEBO
2
Journal of economic growth
2
Journal of global information management
2
Journal of macromarketing
2
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ECONIS (ZBW)
3
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1
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
2
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
3
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
Saved in:
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